Building Perfect-SEO Digital Platforms
Faculty
Alejandro Rigatuso
Growth Marketing Specialist, Director of SEO at Toptal
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It controls 67.6 percent of the US search engine market. Besides being the de facto search engine for most people, Google is also a source of valuable market insights. It provides tools such as Google Trends or Google Keyword Planner, that help businesses discover what people are exactly looking for. Some companies have taken advantage of this knowledge and have built amazing digital platforms, optimized for Google Search. In many cases, Google has become their number 1 client acquisition channel. This course analyses how they have accomplished that, by decoding not only their SEO tactics, but also their long term strategy and site architecture.
Learning highlights
- Acquire a deep understanding of how Google Search works
- Learn how to analyze the total addressable market through Google Search
- Learn how to develop a long-term SEO strategy
- Learn how to design websites optimized for Google Search
- Learn how to fix and optimize existing websites for Google Search
- Learn how to reverse engineer a competitor’s SEO strategy
Course outline
6 classes
Session 1
Characteristics of
High Quality Sites.
Fundamental principles behind the ranking factors. Overview of the top ranking factors. Review of Google’s Search Quality Evaluators Guidelines
Session 3
Building authority through links.
What is PageRank? Domain Authority vs Page Authority. Analyzing the backlink profile of a site. Analyzing the internal linking of a site
Session 4
Session 5
Session 6
Market research, part 2.
Building a keyword expansion map. Trending and seasonality in keyword demand. Competitive analysis. User experience research
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Alejandro Rigatuso is the Director of SEO of Toptal, a freelancing platform that connects businesses with top talent, globally. He is also the founder of Postcron.com, a SaaS company that helps marketers to manage their social networks, which has been recently acquired.
With a background in electronic engineering and control systems, and as an award-winning student of the Engineering School of the Catholic University of Córdoba, he excels at using mathematical methods to model and optimize marketing systems.
See full profileApply for this course
Building Perfect-SEO Digital Platforms
by Alejandro Rigatuso
Total hours
30 Hours
Dates
Apr 08 - Apr 26, 2019
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.