Consumer Psychology
Faculty
Gary van Broekhoven
International Innovation Coach & Consumer Psychologist
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In an ever changing world, desires and values are shifting, not just consumer needs, but our environment is changing and influencing how we do things.
Yet, there are some aspects of our behaviour that will fundamentally remain the same. Knowing not just what those aspects are, but also being aware of the ingredients that you can leverage will help you build better solutions for your users. Ultimately you will learn what is at the core of all human behaviour. This can be used for building great products and services that better our planet and humankind or can be abused to get people to smoke, over eat and do great harm all around.
Learning highlights
- This short interactive course will have an emphasis on creating “tomorrow”. Yes, there is a tomorrow! As you go through your project, you will be giving new pieces of information that will help refine your ideas. Along the way I will be sharing with you my own experiences to help give the information provided real world perspective. These potentially life changing pieces of information can be open to abuse, so I will share with you some of the do’s and don'ts of influencing consumer behaviour. After all, it wasn’t luck that made Instagram successful!
Course outline
4 classes
Session 1
Project brief, 3 ingredients of all human behaviour, Dr. BJ Fogg, Skinner
Session 2
7 Fundamental consumer drivers, Limbic system, System 1 & 2, Kahneman,
Session 3
15 types of behaviour, Irrational behaviour, Behavioral economics
Session 4
6 principles of persuasion, Transtheoretical model, Gamification
Gary is an International Innovation Coach & Consumer Psychologist, inventor of several frameworks in Innovation including: GRAMS framework, NOREX, InnoCycle, ASPECTS.
Gary has over 200 products and services in his career so far and has consulted for many well known brands such as Disney, NASA, Sanofi, ING, SEAT etc. has worked with IDEO, Fjord, DMI and Designit and has mentored many startups at different accelerators.
See full profileApply for this course
Consumer Psychology
by Gary van Broekhoven
Total hours
15 Hours
Dates
Jun 01 - Jun 05, 2020
Fee for single course
€500
Fee for degree students
€250
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.