Data-Driven & Email Marketing
Faculty
Jessica Best
Director of Data-driven Marketing at Barkley
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In today's landscape, marketers are using up to 15 different databases/data sources across their campaigns. In fact, 84% of marketers say they have "enough" data. (Source: Emma Email)
Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This course is designed to help marketers understand how to use data, different types of databases, and data-driven marketing channels -- like email marketing and more -- to optimise the return on their investment in marketing.
Learning highlights
- The objective of this course is to gain a process for collecting marketing, customer, and engagement data and putting it to work for marketing initiatives. Plus, we'll learn the different channels within data-driven marketing & how to master them.
- Learn what's possible in today's ever-more data-driven marketing landscape
- Understand the different types of database and data structure and when it's appropriate to use each
- Learn the best practices and best-in class examples of email marketing, including how to put data to work.
- Learn the basics of other data-driven channels like loyalty programmes, SMS, and more
- Learn to measure the impact of every marketing initiative with insights in reporting, not just analytics
Course outline
4 classes
Why Data-Driven Marketing in
Today’s Marketing Landscape
Session 2
The Role of Technology and IT in Marketing
Using Excel for Data Manipulation
& Optimisation
Session 4
Trends in Data-Driven Marketing Channels: Examples from Award Winners
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's taught courses at universities in Kansas City, and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, a full-service marketing and advertising agency in Kansas City, MO. She works daily to implement the marketing best practices she preaches for Barkley’s own clients.
In 2016, she was rated in the top 50 Awesome Marketing Women to Follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018, she was named one of DMNews magazine's 40 Direct Marketers Under 40.
See full profileApply for this course
Data-Driven & Email Marketing
by Jessica Best
Total hours
45 Hours
Dates
May 21 - Jun 08, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.