Data-Driven & Email Marketing
Faculty
Susannah Sulsar
Director Strategic Intelligence Group, Avadim Health
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Data drives every component of marketing today, from knowing who to target with what message and when, to knowing how effective a campaign or tactic was. But most marketers struggle with either having too much data, or not having the right data to demonstrate measurable returns from their data-driven marketing activities. Marketers are expected to boost awareness, speed-up conversion, and create value in each engagement to engender loyalty and most are not sure how much their data helps in each of those tasks.
This course is designed to help marketers understand the data they have, the data they need, and how to use it to drive higher marketing efficiencies - especially in direct one-to-one communications like email, mobile push and text.
Learning highlights
- What kinds of data is available and how it’s used in marketing today
- How data is stored and accessed (database organisation)
- What to measure and report - and how to present it
- How to plan and create a successful one-to-one communications program
- Tactical best-practices for successful email execution
Course outline
4 classes
Why Data-Driven Marketing in
Today’s Marketing Landscape
Session 2
The Role of IT in Marketing
Session 3
Data Structure & Storage
Session 4
Measurement & Analytics
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Every sales and marketing team needs a strategist who is also the champion of the customer: Someone who knows their customer and program data inside and out, and with the experience and empathy to create purposeful and valuable connections.
Susannah has more than 20 years’ experience, in client-side and agency side both, using customer behavioral and demographic/psychographic data, customer research, and campaign performance data to help Fortune 500 companies reach their customers in meaningful ways and achieve results that propel the business.
See full profileApply for this course
Data-Driven & Email Marketing
by Susannah Sulsar
Total hours
45 Hours
Dates
Apr 27 - May 15, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.