Digital Advertising 101
Faculty
Jan Koerting
Co-Founder of Studio Köerting
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital Advertising has become a core pillar of every marketing department. To define clear and sophisticated advertising strategies is crucial to every successful business. The industry is in need of talents that understand the technical requirements but are also capable of driving business focused digital advertising strategies.
This course will provide the students with a depth of knowledge on digital advertising - how to plan, execute and analyse campaigns. We will also focus on business driven digital advertising and marketing strategy development.
Learning highlights
- The objective of this course is to gain a comprehensive understanding of the planning and buying circle for paid advertising across all digital channels.
- The course will lay the foundation to help develop advertising strategies, to be able to buy media across multiple channels, to understand the role of advertising within digital marketing and to be able to evaluate and assess end to end execution processes.
- Whether the student is interested in working for a media or creative agency, seeking a career in digital marketing or simply wants to advertise his or her own product, this course will provide the skill sets they need to run an end to end digital media campaign.
- In week 1 and 2 the classes will be held as seminars, which require the students to be active and participatory (presentations and problem based learning). In the 3rd week the students will need to apply their learnings to develop an end to end media strategy (including final presentation).
Course outline
4 classes
Session 1
Landscape of media channels
Session 2
Media planning & buying cycle
Session 3
Role of advertising in society (Opportunities vs.Threats)
Session 4
Programmatic media buying
Course materials
Books
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Jan Koerting is the Co-founder of Studio Köerting, a design practice that follows human centred design principles with the user at the core of every project.
He previously was leading the media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning.
See full profileApply for this course
Digital Advertising 101
by Jan Koerting
Total hours
45 Hours
Dates
Jul 30 - Aug 17, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.