Digital Advertising
Faculty Profiles

Lucas Onofre
Partner & Head of Production at Elespacio

Juan Miguel Sansinenea
Founder & Director at Elespacio

Agnieszka Sekreta
Partner & Creative Director at Elespacio
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Digital Advertising module will provide a hands-on training combining guest lectures by industry leaders and practical workshops covering digital marketing building blocks such as data-driven advertising, CRM, Social Media and Data Analytics.
In addition, students will learn how to manage complex projects leading the charge from minute-to-minute. Students will also gain deeper insights on how to successfully collaborate with creative teams by translating core business goals into tangible design briefs.
At the end of the module, students will be able to strategise, plan, and deliver comprehensive 360º digital advertising campaigns.
Learning highlights
- Gain deeper understanding of digital marketing and advertising
- Learn how to use data to build creative messaging
- Learn how to translate business goals and requirements to a campaign strategy
- Acquire strategy and planning skills for advertising projects
- Learn design principles and be able to use them to interact with creative teams
Course outline
6 classes
Session 1
Introduction to digital advertising
Session 2
Group presentations #1
Session 3
Social Media Advertising
Session 4
Session 5
Session 6
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Lucas is Partner and Head of Production at Elespacio, a digital creative agency with offices in Barcelona and Berlin. He works very closely with a team of strategists, creatives and developers to turn big ideas into forward thinking digital campaigns.
He has a strong digital marketing background with focuses on strategy, productivity, and a creative approach to management, combining both client-side and agency experience. Over the past 10 years he led high-profile projects for global clients such as Eurovision, Desigual, Nespresso, Google and Cirque du Soleil.
See full profileJuan Miguel is the founding partner of Elespacio. He has a background in graphic design and has worked extensively with digital advertising campaigns since the Flash era, moving on to HTML5 and these days focusing on the Google Marketing Platform.
He has played a key role in various successful data-driven projects for Elespacio´s global clients providing leadership, strategy and technical support to its creative team. His client legacy includes: Nespresso, Google, Pernod Ricard, Nestlé, Barceló Hotels and more.
See full profileAgnieszka is the Creative Director at Elespacio where she leads creative efforts in advertising, web design, illustration, animation and video. She has worked with various marketing teams to increase brand affinity, awareness and sales for multiple lifestyle brands.
She’s currently directing social media initiatives for Elespacio where she gets to explore new ways of communication and, last but not least, make things look pretty.
See full profileApply for this course
Digital Advertising
by Lucas Onofre, Juan Miguel Sansinenea, Agnieszka Sekreta
Total hours
45 Hours
Dates
Jul 08 - Jul 26, 2019
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.