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Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
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Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources
Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources

Digital Advertising

Barcelona Campus
Jul 08, 2019 - Jul 26, 2019
The Digital Advertising module will provide a hands-on training combining guest lectures by industry leaders and practical workshops covering digital marketing building blocks such as data-driven advertising, CRM, Soc...
Barcelona Campus
Jul 08, 2019 - Jul 26, 2019

Faculty Profiles

Lucas Onofre

Lucas Onofre

Partner & Head of Production at Elespacio

Juan Miguel Sansinenea

Juan Miguel Sansinenea

Founder & Director at Elespacio

Agnieszka Sekreta

Agnieszka Sekreta

Partner & Creative Director at Elespacio

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

60 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

Digital MarketingCreative StrategySemiconductorsMobile InternetComputer Science
OverviewCourse outlineCourse materialsPrerequisites

Overview

The Digital Advertising module will provide a hands-on training combining guest lectures by industry leaders and practical workshops covering digital marketing building blocks such as data-driven advertising, CRM, Social Media and Data Analytics.

In addition, students will learn how to manage complex projects leading the charge from minute-to-minute. Students will also gain deeper insights on how to successfully collaborate with creative teams by translating core business goals into tangible design briefs.

At the end of the module, students will be able to strategise, plan, and deliver comprehensive 360º digital advertising campaigns.

Learning highlights

  • Gain deeper understanding of digital marketing and advertising
  • Learn how to use data to build creative messaging
  • Learn how to translate business goals and requirements to a campaign strategy
  • Acquire strategy and planning skills for advertising projects
  • Learn design principles and be able to use them to interact with creative teams

Course outline

6 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

Session 1

Introduction to digital advertising

Tuesday
2

Session 2

Group presentations #1

Wednesday
3

Session 3

Social Media Advertising

Thursday
4

Session 4

Friday
5

Session 5

Monday
6

Session 6

Prerequisites

This course is one of three in a wholistic series.

Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.

Lucas Onofre

Faculty

Lucas Onofre

Partner & Head of Production at Elespacio

Lucas is Partner and Head of Production at Elespacio, a digital creative agency with offices in Barcelona and Berlin. He works very closely with a team of strategists, creatives and developers to turn big ideas into forward thinking digital campaigns.

He has a strong digital marketing background with focuses on strategy, productivity, and a creative approach to management, combining both client-side and agency experience. Over the past 10 years he led high-profile projects for global clients such as Eurovision, Desigual, Nespresso, Google and Cirque du Soleil.

See full profile
Juan Miguel Sansinenea

Faculty

Juan Miguel Sansinenea

Founder & Director at Elespacio

Juan Miguel is the founding partner of Elespacio. He has a background in graphic design and has worked extensively with digital advertising campaigns since the Flash era, moving on to HTML5 and these days focusing on the Google Marketing Platform.

He has played a key role in various successful data-driven projects for Elespacio´s global clients providing leadership, strategy and technical support to its creative team. His client legacy includes: Nespresso, Google, Pernod Ricard, Nestlé, Barceló Hotels and more.

See full profile
Agnieszka Sekreta

Faculty

Agnieszka Sekreta

Partner & Creative Director at Elespacio

Agnieszka is the Creative Director at Elespacio where she leads creative efforts in advertising, web design, illustration, animation and video. She has worked with various marketing teams to increase brand affinity, awareness and sales for multiple lifestyle brands.

She’s currently directing social media initiatives for Elespacio where she gets to explore new ways of communication and, last but not least, make things look pretty.

See full profile

Apply for this course

Snap up your chance to enroll before all spaces fill up.

Digital Advertising

by Lucas Onofre, Juan Miguel Sansinenea, Agnieszka Sekreta

Total hours

45 Hours

Dates

Jul 08 - Jul 26, 2019

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

Schedule your Harbour.Space interview

If successful, get ready to join us on campus

FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.