Digital Evolution
Faculty
Maxim Braverman
Director, Google
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital has changed everything: consumer behaviour, market research, advertising, business models, companies themselves. In this class we’ll cover all aspects of digital evolution with a strong focus on crafting a 360 degree digital marketing strategy covering acquisition, conversion and retention learning key tools and concepts. Going beyond marketing, the course will cover emerging business models, leadership, culture & technology trends in the digital era.
Learning highlights
- Acquire an overall understanding of how digital impacts marketing, business, consumers
- Acquire the knowledge and skills to be able to create a 360 degree digital marketing plan
- Understand the high-level concepts of digital acquisition, conversion and retention tools
- Develop an understanding of how to conduct market, consumer, product research using digital tools
- Understand how digital companies work
- Learn latest technology trends
Course outline
5 classes
Session 1
Digital Evolution: Consumer Behaviour, Marketing Research and Frameworks in the Digital Era.
Session 2
Acquisition: Paid Search, SEO, Affiliate Marketing, Display etc.
Session 3
Conversion & Retention: Digital Business Models, Online Merchandising, Email Marketing, Social Media etc.
Session 4
Digital Strategy Practice.
Session 5
How Digital Companies Work: Culture, Leadership, Innovation. Future Trends.
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Maxim joined Google in 2014 and currently acts as Director leading Google’s $X billion annual advertising business and sales teams and running ads sales efforts in Emerging Markets and EMEA. Most recently he served as Global Head of Performance Marketing responsible for achieving online sales goals worldwide and then Advisor at the world’s largest private cyber security company Kaspersky. Prior to Kaspersky he led online product launches at international software company Paragon Software. He acts as a mentor to IT cluster companies and startups and appears regularly as guest lecturer at multiple universities.
See full profileApply for this course
Digital Evolution
by Maxim Braverman
Total hours
15 Hours
Dates
Oct 16 - Oct 20, 2017
Fee for single course
€500
Fee for degree students
€250
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.