Digital Marketing 3.0
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Take your marketing efforts to the next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, influence marketing, AI and chatbots, and personal branding. Course projects will be aimed at assisting in students’ development of their capstone project/product.
Learning highlights
- This course aims to be a bridge between other digital marketing and entrepreneurship courses, providing a practical foundation for future digital marketing professionals. Upon completion of the course, students will be ready to start and maintain a business blog, develop their personal brand online, and utilise key digital marketing tactics in their day-to-day work.
Course outline
4 classes
Session 1
Digital marketing planning
Session 2
Content marketing and blogging. Project intro.
Content marketing and blogging (cont’d)
Editorial calendars
Session 4
Digital marketing campaigns
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Digital Marketing 3.0
by Stephanie Schwab
Total hours
45 Hours
Dates
Apr 09 - Apr 27, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.