Digital Marketing Concepts
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business. In this class, we’ll deepen content strategy into digital marketing strategy and add knowledge of various digital tactics, including business blogging, organic social media, social media listening, digital promotions and campaigns, and social media measurement.
Learning highlights
- Acquire an overall understanding of the fundamental concepts involved in digital marketing
- Create a WordPress website and blog
- Learn how to manage and write for a business blog
- Learn how to create effective social media strategies for varying platforms, demographics and consumer behaviours
- Acquire the knowledge and skills to be able to create a basic lead magnet and email funnel
Course outline
4 classes
Past, present & future of Digital Marketing
WordPress project intro/assignment,
Website/Blog
Session 2
Digital marketing strategy & planning
Blogging for business
Blog project intro/assignment
Anatomy of a blog post
Search engine optimisation for blogs
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Digital Marketing Concepts
by Stephanie Schwab
Total hours
45 Hours
Dates
Oct 14 - Nov 01, 2019
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.