DM402
Digital Strategy & Platforms
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and add knowledge of various digital tactics, including content marketing, social media, paid media, search engine optimisation, and lead generation.
Learning highlights
- Acquire an overall understanding of the fundamental concepts involved in digital marketing
- Learn how to create effective social media strategies for varying platforms, demographics and consumer behaviours
- Develop personas
- Develop a brand voice and key messages
- Create a lead magnet and landing page
- Develop a comprehensive marketing plan for a company
Course outline
15 classes
Session 1
Intro and meme marketing
Session 2
Basics of digital marketing
Session 3
Digital marketing strategy
Session 4
Intro to you: Your personal brand
Guest speaker: Sarah Cooke
Session 5
Brand voice for you and your company
Session 6
LinkedIn for your personal brand
Session 7
Marketing segmentation and personas
Session 8
Customer journey/funnel
Session 9
Content marketing
Session 10
Social media
Session 11
Lead generation and customer acquisition
Session 12
TBD
Session 13
Field Trip!
Session 14
Final presentations part I
Session 15
Final presentations part II
Methodology
The course will consist of lectures, group projects, and individual assignments.
Grading
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Digital Strategy & Platforms
by Stephanie Schwab
Total hours
45 Hours
Dates
Oct 17 - Nov 04, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.