Ethics in Marketing & Advertising
Faculty
Jan Koerting
Co-Founder of Studio Köerting
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In this day and age digital marketing and advertising is everywhere. It is interconnected, global, personalised and more complex than ever. Under these circumstances it is the marketers duty to understand the effect their work has on businesses, individuals and society.
This course will look at ethics in marketing from different angles to give the students a holistic picture of the dynamics of ethical behaviour within the marketing industry.
Within the first 2 days we will identify the scope in which digital marketing & advertising operates. Furthermore we will discuss different concepts of ethics in marketing and advertising. On day 3 and 4 we will discuss big data (collection), the impact of social media, stereotyping and real life scenarios. On the final day students will present an intervention.
Learning highlights
- The objective of this course is to sharpen the understanding of what ethics in the context of marketing and advertising means and to comprehend of how it is linked to business outcomes.
- During the one week course we will explore the correlation between normative & descriptive ethics, the power social media and the effect of stereotyping. Students will actively reflect of their role in shaping the norms of the marketing industry.
Course outline
5 classes
Session 1
Identifying the scope of marketing within and outside organisations
Session 2
Understanding core principles of ethical marketing and advertising
Session 3
The power of social media
Session 4
Stereotyping
Session 5
The power of social media
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Jan Koerting is the Co-founder of Studio Köerting, a design practice that follows human centred design principles with the user at the core of every project.
He previously was leading the media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning.
See full profileApply for this course
Ethics in Marketing & Advertising
by Jan Koerting
Total hours
15 Hours
Dates
Jan 14 - Jan 18, 2019
Fee for single course
€500
Fee for degree students
€250
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.