Intro to Digital Marketing & Content Marketing
Faculty
Carla Johnson
Founder & Chief Experience Officer at Type A Communications
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Why is there such an emphasis on digital marketing in business today? How has digital marketing changed the relationship between customers and businesses? What’s the relationship between digital marketing and content marketing?
These are the foundational questions we’ll dig into during this two-week session. Course projects may become a building block for students’ Capstone Project/product
This course is required for all digital marketing students, both graduate and undergraduate
Learning highlights
- Understand the relationship between digital business transformation, digital marketing, content marketing and how each contributes to business success
- Upon completion of the course, students will understand overall content marketing strategy and planning, be ready to start up a blog, understand the content of the blog, blog mechanics and how to measure the impact of their online content
Course outline
4 classes
Session 1
Direct marketing intro: Impacting business success through digital transformation
Session 2
Digital marketing model: Moving from product promoters to media publishers through content marketing
Session 3
Content marketing strategy and planning. Planning assignments and final project assignments
Session 4
Guest speaker: Robert Rose – how to build audiences
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking
An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
See full profileApply for this course
Intro to Digital Marketing & Content Marketing
by Carla Johnson
Total hours
30 Hours
Dates
Oct 15 - Oct 26, 2018
Fee for single course
€1000
Fee for degree students
€500
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.