Press Play: Launch Films for Startups
Faculty
Justin Li
Founder and Creative Director at Hello Astro
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
A short film is one of the best ways to launch a startup. It’s the fastest and easiest way to communicate what your startup is, and it’s the fastest and easiest way for people to understand what your startup is. With a film, there’s nothing for people to read. All they have to do is press play. That’s why you see these types of films everywhere, from Kickstarter pages, to pitch decks, to websites. But being able to clearly articulate what your startup does in a simple way that everyone can understand can be difficult. There’s a bit of an art to creating a film that summarises how the technology works, how to use it, and how it can help people. In this course, you’ll learn how to create one that does it all.
Learning highlights
- How to write a film script that clearly communicates what your startup does
- How to turn that script into a basic storyboard and then a rough edit
- How to create a polished launch film for your startup that’s ready for play
Course outline
4 classes
INTRODUCTION
Overview of the course and introduction to the best practices for startup launch films.
START A COMPANY
Come up with an idea for a startup that will be the focus of your film.
OUTLINE
Create a tone of voice for your newly formed tech company.
TONE OF VOICE
Define your brand’s tone of voice by deciding why your brand exists, who will use it, and why.
Course materials
Books
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Justin is a creative director and writer based in Amsterdam. He was previously a Creative Lead at Google Creative Lab in London working across product and development. Among the few projects he's helped create: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Bloks, a physical coding platform that teaches kids how to code; and Project Jacquard, an interactive woven textile.
Sometimes he teaches writing workshops at General Assembly, advises startups at WeWork Labs, and writes for Monocle magazine. These days, he works with his wife on a range of brand strategy and creative projects at Hello Astro.
See full profileApply for this course
Press Play: Launch Films for Startups
by Justin Li
Total hours
45 Hours
Dates
Jan 06 - Jan 24, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.