Digital Marketing: Social Media Excellence in Advertising
Faculty
Jagroop Singh Jhutty
Global Account Manager, Mediacom Global (Group M)
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will provide the students with a foundation of Social Media, focusing on theory, strategy, planning, execution and analysis. Advertising and Media has evolved greatly over the course of a decade and whilst traditional media still plays a large part in helping advertisers reach audiences, Social Media has become an instrumental tool to reach target audiences and deliver credible return on advertising spend.
Students will leave this course fully equipped with knowledge across a suite of Social Media platforms which combined with their academic theory will serve to peak their interest in marketing and potential career paths beyond education.
Learning highlights
- The objective of this course is to lay a foundation of Social Media fundamentals for the students, so that they can make links between classic marketing theory and see how it is applied into professional environment.
- Over the duration of this course the students will get invaluable insight into Media and more specifically through the lense of paid social media advertising with case studies and examples of real world business examples.
- The students will leave with the confidence they need to pursue a career in social advertising, whether that be within an agency or client environment, and also if they have entrepreneurial aspirations they can rely on their grounding on digital from this course.
Course outline
4 classes
Session 1
Introduction to Digital advertising
Session 2
Paid Social Advertising 101
Session 3
Paid Social Planning and Strategy
Session 4
Facebook - Platform Deep-dive
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Jag Jhutty is the Global Paid Social Account Manager at Mediacom Global. Jag has been working in Digital Media for over 4 years, working across Paid Search and Display Media at Omnicom Media Group UK before making the switch to paid social. Jag currently manages a team of 8 paid social media specialists across global clients such as Shell, Coca-Cola and VW at Mediacom Global and is responsible for delivering best in class performance and practice, managing a global budget in excess of $20M.
Academic background is in marketing with an undergraduate degree in BA Joint Hons in Business Management and Marketing, following which a MSc International Marketing was completed with the main thesis “Consumer Brand Engagement, a driver for Consumer Based brand Equity in an Online Environment” receiving a distinction, leading to publishing within the University of London records. Jag has since returned to the University of London, Birkbeck as a guest lecturer, specialising in Digital Marketing.
See full profileApply for this course
Digital Marketing: Social Media Excellence in Advertising
by Jagroop Singh Jhutty
Total hours
30 Hours
Dates
Jan 15 - Jan 26, 2018
Fee for single course
€1000
Fee for degree students
€500
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.