Digital Marketing
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and various digital tactics, including content marketing, social media, influence marketing, social advertising, and more.
Learning highlights
- Acquire an overall understanding of the fundamental concepts involved in digital marketing.
- Learn how to create effective social media and content marketing strategies for varying demographics and consumer behaviors.
- Develop an understanding of how to measure and report on digital marketing efforts.
- Gain the skills needed to identify effective/ineffective digital marketing strategies within organizations.
- Acquire the knowledge and skills to be able to create a solid digital marketing plan.
Course outline
15 classes
Session 1
Past, Present & Future of Digital Marketing
Session 2
Blogging for Business Blog Project Intro
Session 3
Content & Inbound Marketing, Part I
Session 4
Content & Inbound Marketing, Part II
Session 5
Social Media Listening
Session 6
Building Brand Communities
Session 7
Social Media, Part I
Session 8
Social Media, Part II
Session 9
Social Media, Part III
Session 10
Digital Marketing Measurement
Session 11
Lead Generation & Marketing Automation
Session 12
Influence Marketing
Session 13
Social Advertising
Session 14
The Content Code
Session 15
Final Presentations
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Digital Marketing
by Stephanie Schwab
Total hours
45 Hours
Dates
Feb 20 - Mar 10, 2017
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.