Storytelling, Writing, and Content Planning To Build and Keep Your Audience
Faculty
Jill Pollack
Chief Story Wrangler and Founder of StoryStudio Chicago
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign. Assignments will focus on writing, editing, content planning, and qualitative measurement.
Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.
Learning highlights
- Understand how stories work in the brain
- Learn how to write and edit stories
- Learn how to build an editorial calendar
- Understand how to set company goals and messaging
- Learn to work as part of a team
- Understand the roles of writer, editor, traffic/asset manager, researcher, social media manager
- Strengthen their writing muscle
- Learn to write content people actually want to read
- Translate “marketing-speak” to stories
- Learn how to build a story over time
Course outline
4 classes
Session 1
The how and why of stories
Session 2
Where content ideas come from; reading like a writer
Session 3
Thinking like an editor
Session 4
Going long; Building stories over time and campaigns
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Jill is co-founder of Story Mode, a unique program that trains, coaches, and advises business people and content creators to use the power of storytelling and to apply creativity to get things done at work.
A dramatic arts-trained refugee from the corporate world, Jill created StoryStudio Chicago—a creative writing school—in 2003 and began developing new approaches to teaching storytelling for business, for the page, for the screen, and for changing technology. Her credo? Don’t Be Boring.
See full profileApply for this course
Storytelling, Writing, and Content Planning To Build and Keep Your Audience
by Jill Pollack
Total hours
45 Hours
Dates
Aug 20 - Sep 07, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.