Barry White

Barry is a specialist in growth hacking and product development with 20 years online and mobile experience. He was a pioneer in developing innovative strategies for mobile applications and content, and his experience in mobile stretches back well before the arrival of the iPhone when mobile went mainstream. He was the creator of one of the first and largest mobile content discovery platforms way back in 2002. He now designs and executes data-driven marketing strategies for clients across multiple channels and platforms including social media. He is fully data-driven in his approach to digital marketing and product management. He lives and breathes the mantra of Build, Measure, Learn. His expertise in data analytics and metrics is broad and deep and gives him a strong advantage in designing experiments that gather real world data to shape product strategy and tactics. Barry has worked with hundreds of startups over the years, through his involvement with Startup Accelerators, Incubators and Venture Builders and is an accomplished mentor in the Barcelona Startup Scene and Growth Hacking Community.