Joris Groen
Faculty Profile
Joris Groen is a behavioral psychologist with over 25 years of experience in UX design, including 4.5 years at Booking.com. He is also a best-selling author of Online Influence.
During his cognitive psychology studies, Joris specialized in human-computer interaction. In 2012, he founded the digital design agency Buyerminds, which became an international leader in behavioral design and conversion optimization. His teams significantly improved the performance of numerous digital platforms for clients such as KLM, Mercedes, Vodafone, Philips, and BYD.
Drawing on his experience in applying psychology to design and optimize digital products, Joris wrote the book Online Influence. The book quickly topped the business book charts, won an award for Marketing Textbook of the Year, and was translated into several languages, including Chinese and Thai.
Courses by Joris
Interaction Design
Behavioral Design for Online Success
03 Feb - 21 Feb 2025
Bangkok
