Pep Salazar

Pep Salazar is a visionary leader and cultural strategist, currently serving as CEO of OFFF, the global reference platform for the contemporary creative industry. Under his leadership, OFFF has evolved into an international ecosystem at the forefront of the field, anticipating and shaping trends in design, art, and post-digital culture.

He was Director of Digital Impact at Disseny Hub Barcelona in 2023, leading the largest digital art exhibition ever held in Spain — an immersive experience that redefined how audiences interact with technology and artistic expression. His ability to lead disruptive, high-impact projects has positioned him as a key figure in the digital transformation of the cultural landscape.

With over 50 editions of OFFF in Barcelona and cities around the world, Pep has built global creative communities, attracting top international talent and promoting innovation as a driving force for change. His work includes collaborations with prestigious institutions and events such as Sónar, Teatre Lliure, CCCB, Fura dels Baus, L’Auditori, and Mobile World Congress, among others.

Recognised for his talent in connecting industries, inspiring multidisciplinary teams, and anticipating the visual languages of the future, Pep Salazar represents a new generation of cultural leaders who understand art, technology, and storytelling as powerful agents of transformation.