Art and Science of Product Management
Faculty
Kevin Madill
Investment Director at MaRS Investment Accelerator Fund
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle1. This hands-on course provides an overview of the key skills required to be a successful product manager, with a focus on the tools, frameworks, and processes used at early stage technology companies.
Learning highlights
- Acquire an overall understanding of the concepts involved in product management
- Learn the best practices and frameworks used to ensure products are successfully built
- Learn how to validate an idea using market research and customer interviews
- Learn how to work with others to turn an idea into a market-ready product
- Learn how to align product strategy with a company’s mission, vision, core values, and goals
- Learn how to continue applying product management principles after a product’s launch to ensure it’s ongoing success
Course outline
15 classes
Introduction to Course:
What is Product Management?
Product Development Process:
adoption and lifecycle curves, lean, competitors, greater context
Ideas, Customer Development, and Customer Validation:
frameworks, interviews, personasat
MVPs:
hypotheses, experimentsis
Design for Product Managers:
wireframes, prototypes
Working with engineering:
PRDs, user stories, sprints, agile, waterfall, t-shirts, velocity, burndowns
Product Launch (4B):
4Ps, Launch Plans, Unit Economics
Metrics and Data:
pirates, hearts, cohort analysis
Beyond the Launch:
Product and Technology Roadmaps, Continued Prioritization, Saying No, Effective Relationships
1 on 1 sessions
Technology for Product Managers 1
Technology for Product Managers 2
1 on 1 sessions
Project Presentations
Project Presentations
Course materials
Books
Prerequisites
Students must have an idea for a product and/or business. They should be able to articulate their idea in a 30-second “elevator pitch”.
As a co-founder of Miovision, Kevin helped lead the company from three people in a basement with an improbable idea to a global market leader in smart city solutions. Today Miovision’s technology is used by more than 17,000 cities around the world, employs over 200 people, and has raised over $150M in growth financing. During his 10 years at Miovision, Kevin’s main responsibility was as Chief Product Officer, where he oversaw all aspects of product management, including strategy, pricing, roadmaps, market fit, and more . He also wore a variety of additional hats, opening the European sales office in Germany, building/scaling culture and, at times, leading the engineering, marketing, and sales teams.
In addition to his time at Miovision, Kevin spent three years working with startups in Europe, both as a full-time mentor to the portfolio companies at a well-known accelerator, Rockstart, and as CPO/CTO for a P2P car sharing scaleup, SnappCar. Currently, Kevin is an Investment Director for a venture capital seed fund at MaRS Investment Accelerator Fund and a Startup / Scaleup Advisor for Invest Ottawa and L-SPARK Accelerator.
See full profileApply for this course
Art and Science of Product Management
by Kevin Madill
Total hours
45 Hours
Dates
Jul 27 - Aug 14, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.