Digital Disruption: Redefining Businesses
Faculty
Christian Palau
SVP Business Development at REDARBOR
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
How can the digital economy become your ally when disrupting an economical sector?
During this module of two weeks we will go through the main pillars of online marketing and how we can approach them when starting a business.
So, we will dedicate time to:
- Discovering the basics of online marketing
- Going through the trends that are shaping the future of online marketing
- Building the online value chain
- Measuring of online marketing initiatives
- The consumer of the XXI Century
- The Super Consumer
- The GIG/ Sharing Economy
- The Value of Data - The “gold” of the XXI Century
- How the 4th Industrial Revolution is shaping the online economy
- Mobile marketing - the marketing of the new generations
The programme will be completed with practical sessions - going into detail with specific real cases (sometimes explained by the entrepreneurs of said cases)
Learning highlights
- Macro trends that shape the digital economy
- The new consumer of the XXI Century - the super consumer
- Online business models - surviving in the freemium Era
- Online entrepreneurship - is so different versus starting a traditional business?
- Online analytics - the Era of Data… without measuring there is no possible improvement
- Searching for funding - what is the value of my idea
- Mobile revolution - evolving to the full connected consumer
- Singularity Era - when the fusion of the physical, digital and biological After this course is complete, I will be more than happy if the students obtain a global knowledge of the online economy that allows them to analyse and take conclusions in front of digital business proposals and/or allows them to plane a new online business.
Course outline
4 classes
A. Course Introduction
• Structure of the course
• Evaluation method + cases presentation
B. Introduction to the online ecosystem
• Main change in the last 20 years
• Fundamentals of the online economy
• Digital Value Chain
A. Online Business Models (part1)
• What is a business model
• WHY, HOW, WHAT Methodology
• Definition of targets
• Definition of monetisation model
• Mobile business models
A. Online Business Models (part2)
• What is a business model
• WHY, HOW, WHAT Methodology
• Types of online business models
• Definition of targets
• Definition of monetisation model
• Mobile business models
B. Case session 1
• Dormitum - How an offline business located in a small village, thanks to the Internet, sells to Russia mattress of more than 6000€
• Speaker: Pere Puigvert (CEO)
A. Case session 2
• Community - How to pivot a business to find your space in the market
• Speaker: Francesc Sanz (CEO & Founder)
B. Case session 3
• F.C Barcelona - How a football team uses the online channel to engage and develop business
• Speaker: Joaquim Cardona (Digital Consultant & Head of Digital Business at FCB 2013-2016)
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Senior C-Level professional of the online economy. More than 16 years of experience in the Online Economy. Extensive experience in the managing and marketing development of online businesses:
- Strategy definition
- Markets analysis
- Investment, Merger & Acquisition analysis
- Product definition
- Monetisation strategy
- Team development
- Marketing and communication strategy
- Mobile strategy
- Large experience in the classified sector: jobs, real estate and e.commerce.
Apply for this course
Digital Disruption: Redefining Businesses
by Christian Palau
Total hours
30 Hours
Dates
Oct 02 - Oct 13, 2017
Fee for single course
€1000
Fee for degree students
€500
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.