Startup Ecosystems
Faculty
Scott Mackin
Founder of Bourbon & Barcinno
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Barcelona’s startup ecosystem is EXPLODING! And it’s not the only one. Cities, large and small, around the world are experiencing the hyper growth of their respective tech sectors which has quickly evolved into the premier economic engine for growth and hotbed for innovation.
While the phrase “Startup Ecosystem” has become a popular buzzword in the media in recent years, the communicative phenomenon is playing a key role in the future of our global economy. Investing in and nurturing a startup ecosystem is a responsibility that falls on the shoulders of many different groups beyond the entrepreneurs themselves. It must become a collaborative, long-term objective that maintains commitment and buy-in from all relevant stakeholders from generation to generation.
This class will examine the evolution of the startup ecosystem and its key ingredients. We will explore the various methodologies and tactics different communities are taking to exploit their available resources and maximise their output. Finally, we’ll interact directly with key stakeholders and develop a strategic market entry and expansion blueprint for ourselves and our startups.
Learning highlights
- Be able to identify and understand the interdependent network of complex startup ecosystems
- Use this knowledge to assess the health and evaluate the future potential of specific city and regional ecosystems
- Leverage key relationships and super-connectors in your key markets to accelerate your career and company success
- Become an active and influential member of your ecosystems and enable other professionals to realise their goals
Course outline
4 classes
Introduction
What is a Startup Ecosystem?
Ecosystem Evaluation Methods
How Do We Stack Up?
The One & Only:
Why your city is NOT the next Silicon Valley
Case Study
BARCELONA: 30 Years In The Making
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Entrepreneur, MBA and digital marketing expert with a professional focus in startup strategy and growth in the US and European markets. Scott received a Bachelors in Communication from the University of Colorado at Boulder, and earned an International MBA from the University of San Diego with coursework and in-company training completed in Barcelona, Berlin and Istanbul.
In 2013, he started Barcinno Media, the international resource for Barcelona’s tech, startups and innovation community, and launched Bourbon Creative, a digital agency providing marketing and communication strategy to Fortune 500 multinationals and innovative, high-growth startups. In addition, he’s a professor of Digital Marketing and Entrepreneurship for the Master's and MBA programs at EADA Business School, Toulouse Business School and Harbour.Space.
See full profileApply for this course
Startup Ecosystems
by Scott Mackin
Total hours
45 Hours
Dates
Apr 09 - Apr 27, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.