Interactive Art Direction
Faculty
David Mikula
Founder & CEO at Friends
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Interactive Art Direction is a discipline charged with unifying and maintaining a vision from concept to completion—be it a product, service, or communications. IADs play a very rewarding role within organizations and the ever-changing media landscape pushes them to be in-tune with emerging styles and technologies. Talented IADs are visual visionaries and confident collaborators that understand the social, emotional, and cultural impact of their work.
Learning highlights
- In this class, students will be exposed to practical methods of transforming an abstract concept into a tangible experience that moves an audience to action, emotion.
- From the basics of storytelling to Enchanted Objects, students will learn how to apply concepts to existing and new mediums, objects, and environments —screens, realities, mobility, art, gaming. Students will become acquainted with real-world examples and guest speakers that will guide them through the difficult process of maintaining and unifying a vision from concept to production—including how to translate input from stakeholders and maneuver through competing priorities.
Course outline
4 classes
Fundamentals:
• Vision & POV—understand how you see the world
• Concepts—good, bad, and ugly
• Storytelling—painting mental pictures
• Translation—input, emotion, action, message
• Breakout—Divide class into pods. Receive team assignments
• Guest Speaker—Patrick Clair or Mark Bashore, Storytelling
Expression:
• Discipline—vision meets collaboration and agendas
• Mediums—physical, digital, virtual, mixed + environments
• Atmosphere—spatial, lighting, scale, sound
• Visual—color, motion, composition, typography
• Critique—review ideas, collaborative working session
• Guest Speaker—Gail Bichler, Design Direction
Reaction:
• Interfaces—ux, input devices, ergonomics
• Feedback—haptic, materials, motion
• Play—learning curves, participatory design, attract mode
• Social—Active and passive, participants and spectators
• Guest Speaker—Eddie Lee, VR/Gaming
Final
• Present, play, celebrate
Course materials
Books
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
David Mikula is a creative partner that helps ambitious leaders shape the ways people experience their brands and organisations.
In the past twelve years, David has been recognized for award-winning innovations in digital and tangible products, marketing and experiences for notable brands like Nike, Microsoft, Sesame Street, NASA Jet Propulsion Lab, Wieden+Kennedy, Whole Foods Market, Foursquare, Digital Kitchen, Coca-Cola and Electronic Arts.
See full profileApply for this course
Interactive Art Direction
by David Mikula
Total hours
45 Hours
Dates
Mar 13 - Mar 31, 2017
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.