Learning highlights

• The primary objective of this course is to prepare students to differentiate between -- and have an opinion on -- various creative philosophies they will encounter in real-world work environments.
• By learning to think about the larger context of their creative decisions, they will be able to better balance short term business concerns (conversion, sales, etc.) with longer term ones (engagement, emotional investment, etc.).
• It’s not a coincidence that this kind of contextual awareness is often what differentiates creative directors and design directors from more junior staff.
• Talking about design is sometimes needlessly abstract; we’ll balance that by putting these ideas into practice in the form of projects that are realistically team-based and time-constrained.
• At the end of the course, students should come away with a better understanding of the digital ecosystem, how brands express themselves in it, and the different tactics and philosophies that the most successful modern companies use to become and remain successful.