ID411BKK
Design for Business
Faculty Profiles

Koji Pereira
Senior Product Design Manager at Twitter

Thaisa Fernandes
Program Manager at Twitter
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
As design evolves to areas like Product Design, design professionals often have to balance user goals with business goals. This course will focus on a few approaches to elevate design to the strategic level, helping to drive your product and team to align on these goals. Learn how to influence scope, success metrics, find market fit and clarify the value proposition for your product.
Learning highlights
- Introduction to agile methodologies
- Work with Product Managers and Data Science teams to define success metrics
- Defining OKRs (Objective Key Results) for team, you and your product
- Discuss strategy with stakeholders
- Practice difficult conversations and feedback sessions
- How 360 evaluations work in practice
- Practice strategies to find Market Fit and clarify Value Proposition
- Plan, create and maintain a Design System
- Create an elevator pitch based on data and user insights
Course outline
15 classes
Session 1
Introductions. Ice breaker What’s a team? (Break in groups).
Session 2
Introduction to agile methodologies
Session 3
Scrum. Kanban board. Team rituals.
Session 4
Design vs. Product Design Intro to Figma.
Session 5
Preparing an Elevator Pitch. Defining success metrics. Homework: Start your Pitch.
Session 6
Strategic Thinking. Design Vision. Homework: Outline your vision.
Session 7
OKRs. Homework: Outline OKRs for your product.
Session 8
Scaling design. Building and maintaining a Design System. Homework: Identify and start documenting a Design System.
Session 9
Building and maintaining a Design System. Design Ops. Homework: Identify and start documenting a Design System.
Session 10
Radical Candor and Empathy.
Session 11
Handling feedback using SBI framework.
Session 12
360 evaluations
Session 13
Market Fit and Value Proposition. Homework: Prepare for final presentation.
Session 14
Pivots. Scaling a team. Homework: Prepare for final presentation.
Session 15
Design Crit. Final presentations.
Course materials
Books
Prerequisites
Design fundamentals
Research fundamentals
Methodology
This course will consist of:
Subject matter lectures, Group collaboration and ideation, In-class guided worksessions, Relevant recommended reading, Practice team difficult conversations and feedback sessions, Daily homework, Final group project and presentation.
Classroom Policies:
Punctuality, be on time before the start of class everyday! Cell phones must be turned off (or set to vibrate) during class. No personal email or instant messenger exchange during class time.Laptops down, unless otherwise told. No food or drink in the lab.
Grading
Koji Pereira is a Senior Product Design Manager at Twitter. With over 2 decades of experience in the Design field, +8 managing teams. He leads a team building experiences for explore and search at Twitter. He strives to build diverse teams and safe spaces, making sure everyone is included and all voices are heard. Over the years he helped to build many products from 0-1 elevating designers to the strategy sphere.
Previously he was at Lyft where he was a Head of Design for Lyft Business, leading a suite of products for organizations to get rides for their people. He launched Lyft Pass a self-service product that allow companies to create ride programs.
See full profileThaisa Fernandes is a Program Manager at Twitter where she leads the global Twitter Marketing Partners program. She is also a host and producer at the Latinx in Power, a podcast dedicated to demystifying tech, interviewing Latinx leaders all over the world to get their perspective, encouragement, and insights. Product Owner (PSPO), PMI & Scrum Master (PSM) certified. Thaisa likes to solve problems, ask interesting questions, and help businesses create awesome products and programs.
She considers herself a perfectionist in recovery, willing to stretch herself and risk making mistakes to achieve innovative solutions and validate learnings. Thaisa shares in her blog, PM101, content about product & program management with half-million users yearly. She’s a proud Latina in tech who lives in the San Francisco bay area for almost a decade and loves road trips.
See full profileApply for this course
Design for Business
by Koji Pereira, Thaisa Fernandes
Total hours
45 Hours
Dates
Apr 18 - May 06, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.
