Experience Design (XD)
Faculty
David Mikula
Founder & CEO at Friends
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Experience Design is the discipline of envisioning the future ways people will interact with digital/physical experiences from start to finish: what users do, how they feel, and why it matters. XD combines imagination and rigor, digital and industrial design, research and prototyping, storytelling and entrepreneurship.
Experience Designers are an emerging and important role within organisations. Talented Experience Designers are visual visionaries and confident collaborators that understand the social, emotional, and cultural impact of their work—rewarded for being in-tune with the ever-changing landscapes of technology, media, and business.
Learning highlights
- In this class, students will be challenged to design a real-world experience and become familiar with industry methods and tools. They will be exposed to: techniques of transforming abstract concepts into tangible experiences; the power of storytelling, enchanted objects, and “Magic Circles”; and ultimately the impact designers can have on the world.
Course outline
4 classes
Fundamentals
• Vision & POV: Understand how you see the world
• Concepts: Good, bad, and ugly
• Storytelling: Painting mental pictures
• Translation: Input, emotion, action, message
Breakout
• Divide class into pods
• Receive team assignments
Project
• Experience Map (Collaborative)
Expression
• Discipline: Vision meets collaboration
• Mediums: Physical, digital, virtual, mixed + environments
• Atmosphere: Spatial, lighting, scale, sound
• Visual: Colour, motion, composition, typography
Critique
• Review ideas, collaborative working session
Project
• Magic Circle (Group)
Impression
• Interfaces: UI, input devices, ergonomics
• Feedback: Haptic, materials, motion
• Play: Learning curves, participatory design, attract mode
• Social: Active and passive, participants and spectators
Project
• Living Prototype (Individual)
Project
• Present, play, celebrate
Course materials
Books
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
David Mikula is a creative partner that helps ambitious leaders shape the ways people experience their brands and organisations.
In the past twelve years, David has been recognized for award-winning innovations in digital and tangible products, marketing and experiences for notable brands like Nike, Microsoft, Sesame Street, NASA Jet Propulsion Lab, Wieden+Kennedy, Whole Foods Market, Foursquare, Digital Kitchen, Coca-Cola and Electronic Arts.
See full profileApply for this course
Experience Design (XD)
by David Mikula
Total hours
45 Hours
Dates
May 20 - Jun 07, 2019
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.