Selling and Presenting Design
Faculty
Irene Pereyra
Co-Founder of Anton & Irene
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
As a designer, there’s no getting around the fact that you’re going to need to talk about and present your designs. Every top-notch designer is also a master of crisp, clear, and compelling communication.
We cannot stress enough how important this skill is. It’s important to put yourself in situations where you can practice being ever more succinct, clear, and engaging, it will pay dividends for your design career.
All the talent, experience, and expertise in the world can’t advance your career if your client buys the wrong design or waters down the right one. Creative gifts, hard work, and luck are part of any career, yet even more important is the ability to coax others to accept and help you produce your best ideas.
Learning highlights
- Persuading decision makers to buy good design is essential whether you’re running a start-up, building a product, or improving an organisation’s in-house website and publications. What skills will help you make a genuine difference in the world by recognising and promoting your own and your colleagues’ best ideas?
- Selling & Presenting Design will help you to begin to become not just the talented creative person you already are, but also an accomplished design professional who can collaborate and work persuasively with colleagues at all levels, from creative directors to budget directors, and from clients to investors to C-level executives.
- Through interviews with and presentations by successful designers and entrepreneurs from many walks and phases of the creative life, we will learn what it takes to pitch, recognise, combine, push, and build on good ideas – and avoid bad ones.
Course outline
4 classes
Session 1
We will watch 3 excellent design presentations and review what they have in common and why they work
Session 2
We will watch 3 bad design presentations and review what they have in common and why they don’t work.
LECTURE:
tips and tricks on good presenting, how to persuade and what to avoid.
Session 4
Each student will receive a different design icon and will be able to work in class to come up with a good 10 min. presentation.
Course materials
Books
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Back in 2008, Irene founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.
Irene is extremely passionate about design and believes that great design is practical and human-centred at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.
See full profileApply for this course
Selling and Presenting Design
by Irene Pereyra
Total hours
45 Hours
Dates
Aug 20 - Sep 07, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.