DM402
Marketing Strategy
Faculty Profiles

Jenna Tiffany
Founder & Strategy Director at Let'sTalk Strategy

Rui Nunes
Founder of sendXmail, ZOPPLY and HOTLeads
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Strategy is often misunderstood and typically gets less attention than tactics. However, strategy's role is vital when producing marketing campaigns that win hearts, minds, accolades, and conversations.
Jenna and Rui will draw on their many years of experience as world-renowned marketing strategy experts to teach you all the skills you need to become a successful strategic marketer.
We will cover everything you need to know about marketing strategy, from definitions to implementation, analysis, and even history. Real brand examples and workshop-style exercises will help you apply everything learned to real marketing life simply and intuitively.
Learning highlights
- This course will provide you with a true understanding of what a marketing strategy is, what is involved, how to create one, and how to implement it. You’ll also learn to recognise and avoid the common pitfalls facing marketers. You’ll be able to adapt and innovate your marketing campaigns strategically.
Course outline
15 classes
What is a marketing strategy?
The do’s and dont’s
Scenario
Identifying the current and future situation
Targets
Setting objectives that SCALE
Reach
Who your customers are and how to find them
Awareness
Planning your marketing campaign
Tactics
Choosing the right channels
Execute
Implementing your marketing strategy
Generate
How to track the results
Yield
Turning measurements into action
Practice group presentation
Group peer review
Presenting your marketing strategy
How to do it effectively
Marketing strategy pitfalls to avoid
Marketing strategy pitfalls to avoid
Final project preparation
Final project preparation
The art of pivoting your marketing strategy
The art of pivoting your marketing strategy
Final project
Present in groups marketing strategy recommendations based on a real-life business scenario
Prerequisites
Awareness of marketing channels.
Methodology
Lectures
Workshops
Exercises
Presentation
Group work
Grading
Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Published author with new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing.
See full profileRui Nunes is the Founder of sendXmail, ZOPPLY and HOTLeads, a board member of APPM - Portuguese Marketing Professionals Association, a certified Head of Marketing with Digital Expertise, and a post-grad teacher in several universities. Is a frequent speaker at marketing events worldwide and a recognised consultant in email marketing, marketing automation and lead generation/B2B growth strategy.
Rui was in the founding team of Canalmail, which held the largest permission-based email marketing lists in Portuguese and Spanish language in the world and has helped grow several international projects like Kwanko, GrantonWorld, and EmailBidding, among others. He's also a very passionate advocate for best practices marketing foundations, and he's a regular host and speaker of webinars and lectures to those who don't have easy access to the most advanced techniques and technologies.
See full profileApply for this course
Marketing Strategy
by Jenna Tiffany, Rui Nunes
Total hours
45 Hours
Dates
Oct 16 - Nov 03, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.


